NBS vs Keap

NBS vs Keap: More Automation, Better Value

Keap pioneered small business automation. NBS takes it further with AI and modern features.

The Verdict

Keap (formerly Infusionsoft) has been a leader in small business automation for years. It's a capable platform with good automation features. However, it lacks modern AI capabilities and its pricing has crept up over time. NBS offers comparable automation features plus AI-powered lead engagement at roughly a third of the cost. For businesses that want modern automation without legacy software complexity, NBS is the better choice.

Why Choose NBS Over Keap

Key advantages that set NBS apart

🤖

AI-Powered Engagement

AI chatbot responds to leads and books appointments. Keap relies on traditional forms and sequences.

💰

Simpler Pricing

One plan with everything included. Keap's tiered pricing limits features at lower levels.

✨

Modern Interface

Clean, intuitive design. Keap's interface can feel dated and overwhelming.

Feature Comparison

See how NBS and Keap stack up

Feature
NBS
Keap
CRM
Contact Management
Lead Scoring
Pipeline Management
Automation
Email Sequences
SMS Automation
Pro plan only
Visual Workflow Builder
AI
AI Chatbot
AI Appointment Booking
Marketing
Landing Pages
Form Builder
Scheduling
Online Booking
E-commerce
Shopping Cart
Basic
Payment Processing
Reporting
Analytics Dashboard

Pricing Comparison

Get more value with NBS

Tier
NBS
Keap
Pro
$59/mo
$159/mo
Max
$59/mo
$229/mo
Ultimate
Custom
$279/mo

* Pricing based on publicly available information. Competitor prices may vary.

NBS is Right For You If...

Businesses that want AI-powered lead response
Teams looking for modern automation at lower cost
Companies migrating from legacy automation platforms
Service businesses that need appointment booking

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