NBS vs Follow Up Boss

NBS vs Follow Up Boss: Complete Real Estate Growth Platform

Follow Up Boss is a great CRM. NBS adds marketing automation and AI to help you close more deals.

The Verdict

Follow Up Boss is excellent at what it does—real estate lead management. But it's just a CRM, and modern agents need more. NBS combines CRM functionality with marketing automation, AI lead response, and landing pages in one platform. Instead of cobbling together Follow Up Boss + a landing page tool + an AI chatbot, NBS gives you everything you need to capture, nurture, and convert leads.

Why Choose NBS Over Follow Up Boss

Key advantages that set NBS apart

🤖

AI That Books Appointments

AI responds to leads instantly and schedules showings. Follow Up Boss requires manual follow-up.

📈

Built-in Marketing

Landing pages, funnels, and drip campaigns included. Follow Up Boss requires third-party integrations.

💰

All-In-One Pricing

One price for CRM, marketing, and AI. No per-user pricing that grows as your team scales.

Feature Comparison

See how NBS and Follow Up Boss stack up

Feature
NBS
Follow Up Boss
CRM
Contact Management
Lead Routing
Pipeline Tracking
AI
AI Chatbot
AI Appointment Booking
Automation
Action Plans
Drip Campaigns
SMS Sequences
Marketing
Landing Pages
Funnel Builder
Communication
Unified Inbox
Team Collaboration
Integrations
Zillow/Realtor.com
Via Zapier
MLS Integration
Via Zapier
Via add-on

Pricing Comparison

Get more value with NBS

Tier
NBS
Follow Up Boss
Grow
$59/mo
$69/mo per user
Pro
$59/mo
$499/mo (team)
Platform
Custom
$1,000+/mo

* Pricing based on publicly available information. Competitor prices may vary.

NBS is Right For You If...

Solo agents and small teams looking for an all-in-one solution
Real estate professionals who want AI handling their leads
Agents who need landing pages and lead capture tools
Teams that want flat-rate pricing vs per-user costs

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